We looked at how a brand-new client would find Ode to Beauty online, scored what we found across five categories, and built you a website. Scan the QR code below to see it on your phone. It's free — the "why" is on page 2.
Your Current Score
10
/ 100
Normal for a brand-new studio — and fixable
Local SEO (Google Search)
10%
Trust Signal Visibility
15%
New Client Conversion
20%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
AI Search is an emerging category — no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Google Can't Find You At All
Searching "Ode to Beauty Anoka" returns other salons — not you. Your only web presence is a Square booking page, and it's built in a way Google can barely read: your services, prices, and even your name are invisible to search.
A Customer Already Got Lost
On your own Facebook announcement, a customer commented that she couldn't figure out how to book with you online. If someone who already knows you and wants to pay you can't find the door, the people who don't know you yet never will.
No Google Business Profile
When someone searches "lash extensions near me" in Anoka, Google shows a map with three businesses. You are not on that map. A Google Business Profile is free, and for a new studio it is the single biggest visibility lever that exists.
AI Search: No Signals Present
ChatGPT, Perplexity, and Google AI now answer "best lash tech near Anoka" directly. They pull from structured data, FAQ content, and a file called llms.txt. With no website, you have none of these — so AI recommends your competitors instead.
A Real Homepage Google Can Read
Every service and every price from your menu — lash sets, fills, lifts, brows, waxing — on a fast, elegant page that matches your black-white-and-taupe branding. Which means people searching for what you do can finally find you.
Every Button Books Into Your Square
Nothing about how you run appointments changes. Every "Book" button drops clients directly into the Square booking flow you already use — the site just gives them a front door they can actually find.
Anoka + North Metro Search Targeting
Local schema markup and city-specific copy tell Google exactly who you are and where you work: Anoka, Coon Rapids, Ramsey, Andover, Champlin, and beyond. Which means you show up for the towns your clients actually drive from.
Built to Be Cited by ChatGPT and Google AI
Structured FAQ content, BeautySalon schema, and an llms.txt file tell AI tools who you are and what you offer. When someone asks "who does volume lashes near Anoka," your studio has what it takes to be in that answer.
What One Regular Is Worth
$1,200+/yr
A lash client on a 2-3 week fill cycle at your published prices spends over $1,200 a year. Estimate from your own price list.
The Goal
Found, Not Just Followed
Facebook reaches people who already know you. Google and AI search reach the ones who don't — yet.
Your Investment
$0
This one's free. We ask for a Google review when it goes live, the small "Website by" link in the footer, and permission to show the work.
![QR code to preview Ode to Beauty's new website]()
Scan with your phone
Your website is already built.
See it right now.
Scan with your phone or type the address below. Everything on it came from your real menu and your real prices — if anything's wrong or you want it to feel different, tell us and we'll change it.
- Full homepage in your branding
- Every service & price, live
- Lash fill pricing table
- Meet Ellie section
- FAQ with structured data
- Book buttons into your Square
- Mobile sticky booking bar
- Built for Google and AI search
What the free build covers across all five categories — and what it takes to go further
Website Design & UX
With Refiners Co: 90%
To reach 100%:
- Your own photos throughout (your work, your studio, you)
- A real gallery of before/after sets
- Your own domain instead of the free preview address
- An expanded bio in your own words
Local SEO / Google Search
With Refiners Co: 80%
To reach 100%:
- Google Business Profile claimed and fully built out
- Listed consistently on the beauty directories (Booksy, Yelp, StyleSeat)
- Fresh content targeting north metro searches over time
- Local backlinks (Anoka chamber, downtown business listings)
Trust Signal Visibility
With Refiners Co: 80%
To reach 100%:
- Your first 10-20 Google reviews (ask every happy client)
- Reviews featured on the site as they come in
- Certifications and training displayed once confirmed
- Instagram feed of your work linked from the site
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~90%):
- New FAQ content added as AI systems update
- Person schema so AI cites Ellie by name
- Answer-first content AI can quote directly
- llms.txt kept current as services change
New Client Conversion
With Refiners Co: 72%
To reach 100%:
- Reviews and star rating shown in the hero once earned
- A new-client offer on the homepage
- Real photos (faces convert better than any design)
- Gift cards for the holiday season
If you ever want more — entirely optional, zero pressure
| Service |
What it includes |
Why it matters for you |
Price |
| Your Own Domain |
We register odetobeautymn.com (or your pick), connect it, and set up the launch checklist so Google indexes the real address |
A .com of your own looks established and is easier to put on cards and Instagram than a free preview link. |
At cost (~$12/yr) |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, Q&A answered, services list maintained |
GBP is the first thing clients see in Google. An active, complete profile ranks higher and converts more clicks to bookings. |
$199/mo |
| SEO Content |
2 blog posts per month targeting local search terms, keyword tracking, monthly citation audit |
A new website improves rankings for a while, then plateaus. Fresh local content is what keeps you climbing in Google and AI search. |
$299/mo |
| Service Pages |
Dedicated pages for lash extensions, lash lifts, brows, and waxing, each optimized for its own searches |
Each page is a new door into your site from Google. Someone searching "brow lamination Anoka" lands on exactly that. |
$499 one-time |
| Photo Coordination |
Local photographer sourced and briefed, shot list prepared (your work, the studio, you), photos delivered ready for the site |
Real photos outperform stock images in trust and conversion — and in beauty, your photos ARE the product. |
$99 + photographer |
Monthly add-ons follow our standard terms: 3-month minimum, then month-to-month with 30 days notice. The free build itself has no terms attached.
Questions you will probably ask us (and honest answers)
Why is this free? What's the catch?
No catch. We're building our portfolio in the beauty niche, and you're family friends — both are worth more to us than a bill. We ask for three small things: a Google review of The Refiners Co when the site goes live, the little "Website by" link in the footer, and permission to show the site to future clients.
Do I pay for hosting?
No. The site runs on Cloudflare's free tier — genuinely $0/month. The only real-world cost that exists is a domain name (about $12 a year, paid to the registrar) if you want odetobeautymn.com instead of the free preview address.
Does this change how clients book with me?
Not at all. Every button on the site opens the same Square booking page you use today. You keep managing your calendar, services, and prices in Square exactly like you do now. If you change a price in Square, just tell us and we'll update the site to match.
What do you need from me?
Three things: your photos (your work, the studio, you — phone photos are fine to start), a read-through of the site to correct anything we got wrong, and 15 minutes to set up your Google Business Profile together — it needs to be verified by you, not us.
What's a Google Business Profile and do I really need one?
Yes — it's the single most important free thing a local business can have. It's the listing that puts you on Google Maps and in the "lash extensions near me" map results. It's free, it takes about 15 minutes to claim, and for a new studio it will drive more discovery than the website itself in the first months.
What if I want something changed?
Tell us. Colors, wording, photos, sections — it's your site, and it should feel like you. Text or call Chad and changes usually go live the same week.